Hi there! My name is Ellie and I will be your guide today as I walk you through the many hats I wear.
From a young age, I always knew I wanted to be in media. Perhaps it was my love of romcoms that slowly convinced me that working for a magazine was the ‘it girl’ job, or perhaps it was my love of reading, writing and creating. Either way, it is something I have pursued relentlessly in my adult life, leading me to be somewhat of a creative jack of all trades.
You will find out a lot about my professional experience and skills as you scroll through this portfolio, so rather than ‘selling’ myself here, I thought I’d tell you a few quirky facts about what makes me, me.
I love romcoms so much that I made an entire database with every romcom ever created and I will not stop until I watch every one and eventually write a book or thesis on it.
The first and biggest hat I wear is that of a journalist. It is the career I pursued long before starting my own publication, and the one that taught me everything underneath all the others: how to find a story, how to stand it up, and how to tell it so people listen. Keep scrolling for where it started, the publication it grew into, and the work I am proudest of.
Journalism is the foundation of who I am. To my core, I am a writer. At the University of Kent I joined InQuire, the student paper, and quickly climbed the ranks to Feature Editor. Features and investigations are what I excel at: I am naturally curious, and I do not know when to quit, which makes me very good at finding the information that other people cannot.
My path into journalism was shaped by a pivotal moment, whilst helping my best friend after a sexual assault on campus. Seeing how the system operated against her and other survivors, I was determined to use my platform to tell the stories of the women around me. It is difficult to separate my fall into journalism from my fall into feminism.
This journey led me to win the SPA award for Best Feature in 2019, for an investigation into the emotional plight of student sugar babies, and KIC’s Best Feature two years running. I also became Creative Director of the first ever magazine on campus, where I learned I loved building publications just as much as writing for them.
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Frustrated with how the mainstream media reported on women’s stories, I started my own publication. It is now the leading independent feminist publication in the UK, where I have curated, edited and written over 100 articles and mentored volunteer writers into paid roles across the industry.
“If I can get you dancing, I can get you voting”: How the Heartbreakers Club is healing community and connection
62 Million: What we’re missing about the online rape academy
Is the new Sydney Sweeney ad a dog whistle for white supremacy?
Here’s why PrettyLittleThing’s rebrand proves that fashion is quietly pushing conservative values
Bylines include gal-dem, The New Feminist, InQuire, Camden New Journal, Surrey Live and more, and I have been quoted in Marie Claire and Stylist.
Styles I write in:
Strategy, socials, video and brand: the full content stack, in-house.
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Straight from the dashboards.
Shot, cut and captioned in-house for The New Feminist.
Drag through the shelf; click a card for the story.
Self-taught, now published: reportage shot for The New Feminist’s news desk, under my own byline.
Concepting, casting and directing studio shoots, including both covers of The New Feminist’s It Girls series, from first mood board to final spread.
Panels, talks and podcasts are all part of what I offer. I speak about feminism, independent media and building a publication from scratch, and my speciality is the subject I care most about: how to report ethically on women and their stories.
I also work as a professional creative consultant, helping organisations find their voice and use it.
I consult on editorial strategy and commissioning, brand identity and tone of voice, social-first content and audience growth, and building publications and content teams from scratch. I also train teams on my speciality: how to report ethically on women and their stories. If any of the hats you have seen here would fit your project, I would love to hear from you.
That’s the tour. If you’d like to work together, or just want to talk magazines, I answer email.